The Four Elements

One of my latest reflections in my artistic journey is trying to figure out what I’m doing?  I mean really, do you know why you do what you do?  Do you REALLY know what you’re doing, or do you just pretend like you know, and keep on plugging???

4elements

Someone recently asked me this question, and my answer was “I make jewelry”  He said, “oh yeah? Who do you make it for?”  Me:  “Women of course, and some men, and sometimes children—oh I don’t know–anyone who wants it”  He asked-“then how do you know what to make?”  Me (feeling smaller)  “ummmm…..I make what I feel like—and hope someone wants to buy it.”  He says—“and how is that working for you?”  Me:  “I think, okay, well, I wouldn’t be able to live off this work–I guess not as well as I would like it to.”

This may be one of the most important conversations I have had regarding my jewelry business.  I began to see what he was getting at–I smugly thought I knew who my target market was–but my target was so huge, it was meaningless because I was trying to be everything to everyone.

So—who is my target market?  After much list making, thinking, dreaming, looking at my stuff, looking at my sales, a picture of my target began to emerge.  And something else began to emerge as well—I am NOT selling jewelry.  Well, yes, the object IS a piece of jewelry–but it is not what I am selling.  (Now you are really confused, right?)  As confusing as this sounds, I am seeing things with much more clarity—and here it is.

  •  I AM SELLING A CONNECTION TO MOTHER EARTH, THE 4 ELEMENTS OF EARTH, WIND, FIRE AND WATER
  • I AM SELLING AN ENERGY CONNECTION TO EARTHS MINERALS, MAKING THEM WEARABLE FOR METAPHYSICAL PURPOSES
  • I AM SELLING A WORK OF ART, TO BE WORN  BY THE DISCRIMINATING WOMAN

So what am I NOT SELLING?

I am NOT selling a fashion trend. My work is not time limited, rather, it is classic–to be worn through the years.

I am NOT selling copies of other peoples jewelry.  I am inspired by designs, however I do not sell copies.

I am NOT selling items, I am selling experiences.

I am NOT selling jewelry, I am selling the human desire for connection with nature, for a simpler time

What are YOU selling?  What are YOU buying?  Think about it in all aspects of your life,  it is quite interesting to think about how you would answer….

 

 

Who Am I?

newweblynneWell, it has been awhile since I posted…I have been going through an identity crisis of sorts. As a jewelry artist–I wondered, what makes me make what I do? Does it speak to me? Does it speak to others? Then one day, I was doing something unrelated and boring–and it came to me.

I have always loved pretty rocks–ever since I was a small child. But you can’t easily carry bunches of pretty rocks to share with others. I almost became a geologist–but I didn’t want to do all that technical stuff. So for years, I did nothing with that passion–and pursued my other love, music.

In my later years, I was in a store one day and saw some beautiful stone beads–and was overwhelmed by the urge to make a necklace–so I purchased the requisite tools and made my first necklace—I figured it out!!! I can wear beautiful stones and share them that way! Beading became metalworking, eventually culminating in many jewelry pieces. I had too many to wear, so I began to give some away, then I opened a store (after all, I need to fund this passion). I buy all of the beautiful cabochons and beads that I can afford and transform them into wearable stones!

That is who I am! I transform nature’s beautiful stones into wearable art–therefore my designs are simple, to show off the natural beauty of nature’s work! Now I feel like I have more focus—and understanding of what I am doing as a jewelry artist–

Oh yeah–and sometimes I play with glass–trying to mimic nature’s beauty—